A/B testing is a powerful way to improve the performance of your email campaigns.
By comparing multiple versions of a message you can understand what resonates with your audiences and craft stronger future campaigns.
An infographic (below) from GetResponse explores 10 best-practices for marketers to follow when conducting A/B testing.
It also looks at 15 key email campaign elements that you can test.
Check out the infographic:
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10 Email A/B Testing Best-Practices [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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