Leading potential customers from awareness to purchase requires skillful strategy and execution.

The foundation of success is understanding people's mindsets at each stage and delivering the content/experiences that are most useful at that stage.

An infographic (below) from Giraffe Social Media looks at what your audiences want at each stage of the buyer's journey and how to meet those needs.

For each stage it looks at people's mindsets, what your primary goal should be, and sample content types.

Check out the infographic:

How to reach your audience at every stage of the buyer's journey infographic 

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What People Need at Each Stage of the Buyer's Journey [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji