The highest performing marketing organizations tend to follow a "Power Partners" model that combines the scale, speed, and intelligence of AI with the judgment, creativity, and emotional intelligence of people.

That's the key finding in a recent report from the CMO Council, which was based on data from a survey of 371 global marketing leaders.

An infographic (below) covers highlights from the research.

It explores how top-performing marketing teams are approaching collaboration between people and AI-powered systems.