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SmartTools: Fast Marketing Plan will help you quickly and easily:
Assess the market, set clear goals, and determine and prioritize your budget;
Target and profile your customers and clarify your position;
Create key messages and select the most effective media; and,
Build a marketing dashboard and define performance metrics to track your success.
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PRO-Only Articles and Case Studies
Written by a dedicated MarketingProfs Staff Reporter exclusively for PRO Members, each uncovers what works (and what doesn't), so you stay on top of current marketing trends and technologies. Access the PRO-only archive of all 450+ PRO articles and 150+ case studies.
Case Study Collections
Case studies on topics ranging from social media to segmentation to email marketing to customer engagement, that tackle in-depth what you need to know to rapidly build effective marketing programs.
How-To Guides, Special Reports and Benchmark Research
Research, special reports, and how-to guides to help you make better marketing decisions. Access the PRO-only archive of research reports and guides.

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