Small content teams are expected to do big things these days. No one ever has enough time or budget. That's true whether you're a tiny service agency or a giant tech company.

And that's why we've teamed up with content virtuoso Jonathan Kranz to bring you Serving Many Content Streams with Few Content Creators: 4 Clever Ways to Create Without Going Crazy, a new, 24-page e-book about doing more with less. From four practical, eminently doable recommendations you’ll learn how to shoulder even the largest content load by...

  • Expanding your team (even when you can't hire more staff)
  • Targeting content based on key buyer behaviors rather than demographic nuances
  • Investing in large, pillar assets that you can easily recycle into many related pieces
  • Customizing core content for multiple audiences without starting from scratch

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