B2B sales often involve multiple marketing and sales people on your end, and an array of decision makers on the customers' end. The complexity of any deal can make your head spin. Wouldn't it be nice if you could measure and improve your efficiency, and plug revenue leaks? Sponsored by LeadCrunch.
The number of factors—and decision makers—that weigh on any type of B2B sale is complex, and only getting more so. Sometimes it feels impossible to understand and map the cause-and-effect for a particular deal. But, with the right framework in place, you can do it—ultimately avoiding wasted time and energy.
Download LeadCrunch's whitepaper, How to Scale Your B2B Demand Operations, for the insights you need.
You'll learn how to:
Create a map of your customers' path to purchase
Measure cause and effect in the B2B ecosystem
Implement universal metrics and a universal framework for your B2B sales and marketing funnel
Avoid duplication of effort, and find and repair revenue leaks
Release Date: November 12, 2018
Element: Plan, Analyze
Topic: Demand Generation
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