There's a lot of information about ABM out there these days: theory, strategy, implementation, and tracking. But a lot of what you've seen and read tends to gloss over the "meat" of your campaigns.

Do you know which "tier" of personalization you need to pursue? Do you know what assets you already have, versus what you need to create? What does killer, personalized content for high-value accounts actually look like?

In this comprehensive guide, you'll learn:

  • How to gather account-specific, tier-based insights
  • How to map content to the account-specific journey
  • Specific ways to create and source a mix of original and curated content
  • How to craft (and stick with!) a marketing outreach plan
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  • Release Date: January 7, 2019
  • Sponsor: Uberflip
  • Element: Plan
  • Topic: Account-Based Marketing, Content
  • Price: FREE


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Uberflip provides marketers with the tools they need to create remarkable content experiences that boost engagement, generate leads, and fuel demand generation—so they can better leverage their content to meet their goals.