Ever find yourself trying to figure out which marketing activities are actually driving profit and which are a waste of money? Welcome to the club!

If you're interested in calculating the total effect each of your marketing channels has on sales and other performance metrics—and you want to find the right vendor to help—this free download is for you.

You'll learn:

  • What sort of marketing mix model you need to gain the outputs you seek—and how to ensure accuracy
  • How factors such as the granularity of data inputs or deliverable type can influence the accuracy of results
  • Nine things you need to ask and understand about a vendor before you hire them
Rate this


  • Release Date: April 1, 2019
  • Sponsor: Nielsen
  • Element: Analyze
  • Topic: Metrics & Measurement
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the report.


By registering for this report or guide, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

Please check the box to continue.


Nielsen's marketing effectiveness measurement solutions deliver the strategic and tactical performance insights and optimization recommendations that marketing teams need to maximize efficiency and effectiveness across their entire marketing portfolio.