Do webinars feel passé to you? Even though they've been around for a while (and, yes, are often long-winded and boring) doesn't mean they can't be a powerful tool in your marketing arsenal.

Check out this guide to understand everything you need to know about creating engaging, influential webinars that work.

You'll learn:

  • Why webinars have become such an effective demand generation vehicle
  • How to use webinars to create demand
  • How to develop a follow-up strategy based on webinar engagement
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  • Release Date: May 27, 2019
  • Sponsor: West Digital Media Solutions
  • Element: Create, Communicate
  • Topic: Content, Marketing Technology
  • Price: $0


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West Digital Media Solutions provides tools, technology, and intelligence to help companies target the right audiences, reach across multiple channels, and monitor the impact of their messages. Designed for PR, IR, marketing, and corporate comms, our solutions enable mission-critical communications.