Let's be honest: Sales hates everyone's leads. Is it really possible to generate leads that your sales team will love? It can be done—if you up your targeting game! Sponsored by LeadCrunch.
You could be working with the same semi-generic, outdated targeting parameters as all the other marketers out there, and getting the same abysmal results.
Despite new technologies, lead quality doesn't seem to be getting better—and if you keep targeting in the same old ways, you'll keep producing leads that the sales team trashes when you're not looking.
So what's the answer? Check out this guide to understand everything you need to know about reformulating your targeting efforts for results that everyone—and we mean everyone!—will cherish.
You'll learn about:
Engineering and reverse-engineering audiences
Waste in advertising spend
The power of vector targeting
Release Date: May 22, 2019
Topic: Demand Generation
Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the report.
THIS REPORT IS SPONSORED BY:
LeadCrunch offers true B2B "Lookalike" audiences. We use predictive analytics and AI that predict and optimize your marketing and sales performance. Simply give us a list of your best customers and we'll give you a lookalike audience of algorithmically similar leads with a satisfaction guarantee.