It's no longer good enough to simply meet the needs of customers; you must anticipate and then exceed them. And you'll need to employ a mix of technologies in order to do so effectively.

Check out this report to uncover a set of clear benchmarks for how to succeed today while preparing for what's coming down the pike. Plus, learn to avoid technology overload and deploy what your customers want and when.

You'll gain key insights on how best to leverage:

  • Personalization
  • Marketing & Sales Alignment
  • Account-Based Marketing
  • AI, VR, and AR
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  • Release Date: June 24, 2019
  • Sponsor: Salesforce Pardot
  • Element: Strategy, Management
  • Topic: Management, Marketing Technology
  • Price: $0


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Salesforce Pardot is smarter marketing automation on the world's #1 CRM. With Pardot, B2B marketers can find and nurture leads, close more deals, and maximize ROI. Pardot gives you the power to engage with quality leads at every stage in the cycle, so you'll never let a cold lead slip through the cracks. You'll be able to build intelligent nurture campaigns and smoothly pass leads between Marketing and Sales. And with Pardot's data analytics dashboards, you'll always know how your marketing impacts your business.