Sometimes it's easy to forget that your website can (and should!) be an indispensable lead gen tool. But if it's not meeting the needs of your users through compelling content—and if you're not capturing visitor information through (brief!) forms—you're surely missing out.

Check out this guide and get ready to turn your website into a lean, mean, lead gen machine.

You'll learn to:

  • Take an inventory of your current site to see what's working and what's not
  • Leverage the power of online storytelling
  • Design forms that work to qualify leads
  • Create and execute follow-up strategies for new leads
  • Use your website to better meet your goals
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  • Release Date: July 1, 2019
  • Sponsor: Salesforce Pardot
  • Element: Plan, Management
  • Topic: Demand Generation, Websites
  • Price: $0


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Salesforce Pardot is smarter marketing automation on the world's #1 CRM. With Pardot, B2B marketers can find and nurture leads, close more deals, and maximize ROI. Pardot gives you the power to engage with quality leads at every stage in the cycle, so you'll never let a cold lead slip through the cracks. You'll be able to build intelligent nurture campaigns and smoothly pass leads between Marketing and Sales. And with Pardot's data analytics dashboards, you'll always know how your marketing impacts your business.