Creating interactive email experiences has been a top email design trend for a few years now—and for good reason. The idea that emails can be more than a static gateway to a landing page is a powerful one.

Interactivity can be leveraged to boost subscriber engagement and reduce email fatigue—and it's also a great way to collect additional subscriber information.

Wondering where to begin? Check out this guide for all the know-how you need.

You'll learn:

  • What an interactive email is
  • What the benefits are of interactive email functionality
  • What the challenges are
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  • Release Date: July 1, 2019
  • Sponsor: Litmus
  • Element: Create, Communicate
  • Topic: Email
  • Price: $0


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Litmus is the easiest way for teams to create great email for every subscriber, everywhere. Litmus is an email creation, testing, and analytics platform that empowers marketers and designers to confidently deliver superior customer experiences.