Unless your email processes are sheer perfection, you're bound to experience an error from time to time. But when should you let it go, and when should you acknowledge the mistake or enact wider damage control? Here's a foolproof framework from Litmus for assessing and tackling email mistakes.
Email these days is so complex, turn-around times so short, and frequency so high that it's impossible to avoid the occasional mistake. But, which ones demand action?
You need a plan to manage email problems quickly and recover with a degree of grace. This guide gives you a framework you can use each time you run into an issue.
You'll learn to take a smart approach to email errors by asking questions like:
Is the error minor, inoffensive, and easily understood by subscribers as a mistake?
Can you fix the error or eliminate most of the resulting confusion post-send?
Does the mistake warrant wider damage control?
Can I change my email workflow to reduce the chance of this mistake recurring?
Release Date: July 8, 2019
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Litmus is the easiest way for teams to create great email for every subscriber, everywhere. Litmus is an email creation, testing, and analytics platform that empowers marketers and designers to confidently deliver superior customer experiences.