Snap allows advertisers across all industries an opportunity to engage a unique, highly engaged audience in the most innovative of ways. But where to begin? And how to show ROI on the platform?

Check out this guide for all the know-how you need. You'll learn about:

You'll learn:

  • Measuring the impact of Snap Advertising
  • Best practices for incorporating Snap Advertising in a Marketing Mix Model
  • How Snap & Nielsen measure the impact of Snap Advertising
  • Key findings from a Marketing Mix Model case study in the beer category
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KEY DETAILS

  • Release Date: July 15, 2019
  • Sponsor: Nielsen
  • Element: Plan, Analyze
  • Topic: Social Media, Advertising & Promotions
  • Price: $0

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Nielsen's marketing effectiveness measurement solutions deliver the strategic and tactical performance insights and optimization recommendations that marketing teams need to maximize efficiency and effectiveness across their entire marketing portfolio.