Content Marketing Strategies for a Technical Audience
Technical audiences value content that helps them solve problems, and makes it easier to do their jobs well—especially when it's produced and promoted by companies they trust. This guide offers the best practices and helpful tips that you need. Sponsored by Stack Overflow.
In a 1996 essay, Bill Gates proclaimed that content is king. Not much has changed since then, including the expectations developers have for the online content they consume today.
Check out Content Marketing Strategies for a Technical Audience for everything you need to know about creating and promoting a library of relevant content for technical types.
You'll learn about:
Understanding your target audience
Creating a library of relevant content
The right set of content marketing goals
Creating content for a technical audience
Promoting your content to a technical audience
Release Date: July 29, 2019
Sponsor: Stack Overflow
Element: Create, Communicate
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THIS REPORT IS SPONSORED BY:
Stack Overflow Advertising is your connection to software developers. Our Q&A community is the source of programming knowledge—17 million pages of Q&A—that reaches 37+ million developers a month. Highly relevant content, brand safe, and exclusive targeting is based on real questions and topics.