Developers understand the technologies that power the ads they see and are wary of many of the most popular tactics. But, if done correctly, banner ads have proven to be a critical piece of any successful developer-marketing strategy.

This guide will show you some easy tweaks that will help you generate more leads in the short term while improving your brand's reputation in the developer community over the long haul.

You'll learn about:

  • Rethinking the lead gen playbook
  • Ad priorities for developers
  • Content considerations for developers
  • Building a community instead of a CRM
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  • Release Date: July 29, 2019
  • Sponsor: Stack Overflow
  • Element: Plan, Create
  • Topic: Advertising & Promotions
  • Price: $0


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