The cost of bad data is immeasurable. From poorly segmented or undelivered marketing campaigns to customer service issues, there are many ways bad data can affect your company and its revenue.

But, you don't have to watch money go down the bad-data drain. Once you prioritize data hygiene and put a data management plan into place, all other efforts will become more successful.

With this guide, you'll learn:

  • The common sources of dirty data
  • Why companies should make addressing dirty data a priority
  • The financial impact of dirty data
  • Five best practices to resolve dirty data
  • What a successful data cleansing program looks like
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  • Release Date: August 5, 2019
  • Sponsor: Synthio
  • Element: Management
  • Topic: Management
  • Price: $0


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B2B marketers struggle to keep their contact data clean and useful. That's why leading global brands improve their prospecting performance and sales conversion rates by using Synthio's contact data management platform. With Synthio, you can reach your desired audience with the most effective message.