Whether you've yet to adopt AI or you're a seasoned user, you'll want to check out this interactive guide that will walk you through the best ways in which you can powerfully leverage your customer data.

You'll learn about:

  • Merging online and offline customer data
  • Driving next-best offers in real time
  • Predictive lead and behavior scoring
  • Personalizing customer journeys
  • Campaign performance measurement and optimization
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  • Release Date: September 16, 2019
  • Sponsor: Salesforce Pardot
  • Element: Management
  • Topic: Management, Marketing Technology
  • Price: $0


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Salesforce Pardot is smarter marketing automation on the world's #1 CRM. With Pardot, B2B marketers can find and nurture leads, close more deals, and maximize ROI. Pardot gives you the power to engage with quality leads at every stage in the cycle, so you'll never let a cold lead slip through the cracks. You'll be able to build intelligent nurture campaigns and smoothly pass leads between Marketing and Sales. And with Pardot's data analytics dashboards, you'll always know how your marketing impacts your business.