It's an exciting time to be a B2B marketer. Through the power of artificial intelligence (AI), we have the ability to create more engaging and meaningful customer experiences than ever before. Are you taking full advantage of these opportunities? Sponsored by Salesforce Pardot.
Whether you've yet to adopt AI or you're a seasoned user, you'll want to check out this interactive guide that will walk you through the best ways in which you can powerfully leverage your customer data.
You'll learn about:
Merging online and offline customer data
Driving next-best offers in real time
Predictive lead and behavior scoring
Personalizing customer journeys
Campaign performance measurement and optimization
Release Date: September 16, 2019
Sponsor: Salesforce Pardot
Topic: Management, Marketing Technology
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THIS REPORT IS SPONSORED BY:
Salesforce Pardot is smarter marketing automation on the world's #1 CRM. With Pardot, B2B marketers can find and nurture leads, close more deals, and maximize ROI. Pardot gives you the power to engage with quality leads at every stage in the cycle, so you'll never let a cold lead slip through the cracks. You'll be able to build intelligent nurture campaigns and smoothly pass leads between Marketing and Sales. And with Pardot's data analytics dashboards, you'll always know how your marketing impacts your business.