"It works, but it ain't pretty," you say. But maybe your marketing stack isn't working as well as you think. And, in the worst-case scenario, your FrankenStack might be mangling your valuable data and scaring customers away.

Check out this guide to learn:

  • How a FrankenStack is a risk to your business and its productivity
  • Why your customers' journey is reliant on a resilient, stable tech stack
  • How an idealized stack will breed success
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KEY DETAILS

  • Release Date: September 2, 2019
  • Sponsor: Mautic
  • Element: Management
  • Topic: Marketing Technology
  • Price: $0

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Mautic is the world's only open marketing cloud, allowing customers to automate, personalize, and measure the entire customer lifecycle—across every channel, at every stage, and at every interaction.