Content marketing has become central to business strategy, but marketers are still struggling to prove its effect on closing business. Are interactive content experiences the key to both more effective marketing and more insightful attribution? Get the study from Forrester Consulting on behalf of Turtl.
Most B2B marketers believe they play a central role in driving business. But sales leaders can't clearly see how marketing-provided content and insights help close deals.
This Forrester study provides research and answers into how some of the most forward-thinking businesses are using interactive content experiences to help close more deals and prove their worth.
Download this report for key insights about:
The current situation in the world of B2B marketing and sales
Three challenges facing today's organizations
Key opportunities in interactive content and content marketing platforms
Release Date: November 18, 2019
Element: Communicate, Management
Topic: Content, Metrics & Measurement
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THIS REPORT IS SPONSORED BY:
Turtl is a unique content creation software with a cognitive edge. Turtl empowers marketers to take a data-driven approach to their content, campaign, and ABM strategies; as well as create high-quality interactive content without costly design and development support.