From setting goals and creating an event mission statement, to staffing the perfect event and knowing how you'll gauge success, there are countless moving pieces and decisions to make about any event. (And it's certainly easy to get overwhelmed!)

We're here to help. Check out The Ultimate Guide to Event Marketing to learn how to plan, promote, manage, measure, and optimize a successful event program.

You'll learn about:

  • Developing your event strategy and guest list
  • Team management and collaboration
  • Venue, vendor, and partner considerations
  • Designing and promoting your event
  • On-site best practices
  • Post-event strategy and measurement
Rate this


  • Release Date: December 9, 2019
  • Sponsor: Splash
  • Element: Plan, Management
  • Topic: Events
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the report.


By registering for this report or guide, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

Please check the box to continue.


With Splash, teams can design event marketing programs that are easy to modify, share, and reuse. Build branded event pages, forms, and emails in minutes. Automatically sync data with marketing automation and CRMs. Check people in from your phone. Unleash the power of in-person across your organization.