Without analytics, brands have no way of understanding the success or downfall of their email campaigns. Yet, many marketers still don't have the ability to track email interactions down to conversions—or to measure subscriber value.

Check out this report for the latest trends and to understand how you can improve your email performance and ROI.

You'll learn about:

  • The use of third-party analytic tools
  • Which metrics brands plan to start tracking soon
  • How brands use open and click data to manage inactivity
  • How deliverability tools affect visibility into blocks and blacklistings
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  • Release Date: January 1, 2020
  • Sponsor: Litmus
  • Element: Analyze, Management
  • Topic: Email
  • Price: $0


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Litmus is the easiest way for teams to create great email for every subscriber, everywhere. Litmus is an email creation, testing, and analytics platform that empowers marketers and designers to confidently deliver superior customer experiences.