Interactive email is part of the trend toward quality over quantity, where a higher-impact experience leads to more engaged subscribers and more intentional traffic. Interactivity also makes it easier for subscribers to engage with your brand, shortening the path to conversion.

A number of large brands have already embraced interactive emails and most inbox providers are jumping on the bandwagon. But, some challenges do remain.

Download the guide for the answers to these questions:

  • What exactly is interactive email?
  • What are the benefits?
  • What are the challenges?
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  • Release Date: January 1, 2020
  • Sponsor: Litmus
  • Element: Create, Communicate
  • Topic: Email
  • Price: $0


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Litmus is the easiest way for teams to create great email for every subscriber, everywhere. Litmus is an email creation, testing, and analytics platform that empowers marketers and designers to confidently deliver superior customer experiences.