The Three E's of Co-op Fund Management

In a perfect world, co-op marketing funds are used toward marketing tactics that are executed properly, targeting the right audience with the correct branding. But in reality, of the approximately $70 billion in available co-op funds every year, half goes unclaimed. That's a lot of missed opportunities.

If your brand struggles to get as much participation and ROI from local channel partners as you'd like, check out this guide to:

  • Determine best practices including simplification and consolidation
  • Find the right vendor partners
  • Educate partners on your co-op program to encourage enrollment and active engagement with your brand
  • Use data to improve your program
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  • Release Date: March 23, 2020
  • Sponsor: BrandMuscle
  • Element: Plan
  • Topic: Advertising & Promotions, Branding
  • Price: $0


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BrandMuscle is the leader in integrated local and channel marketing. The BrandMuscle Integrated Local Marketing Platform simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best customers, build loyalty, enhance lifetime customer value, and maximize ROI.