Marketers have access to more robust analytics tools than ever before. Consequently, we know exactly what's happening on our websites, apps, and marketing campaigns. But we don't always understand why.

And, it's the "why" that can make all the difference. Why did customers abandon their orders? Why did they unsubscribe? Would different copy or graphics lead to a better outcome?

Check out this guide to learn about:

  • What user testing really is
  • The many things you can do with user testing
  • Five steps to getting actionable customer insights
  • A template you can use to measure overall brand impression
Rate this

KEY DETAILS

  • Release Date: April 3, 2020
  • Sponsor: UserTesting
  • Element: Analyze
  • Topic: Metrics & Measurement
  • Price: $0

DOWNLOAD NOW

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the report.

TERMS & CONDITIONS

By registering for this report or guide, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

Please check the box to continue.

THIS REPORT IS SPONSORED BY:

UserTesting is an on-demand human insight platform that quickly gives companies a first-person understanding of how their target audience behaves throughout any experience and why.