Generating valuable leads and converting them into prospects is hard work—and, in some ways, it feels harder than ever. As consumers have become more familiar with demand gen tactics, they have become less likely to part with their precious contact information.

But, creating promising leads and then turning those into loyal customers is the name of the game—and a top priority for most marketers. It's time to boost your conversion rate, and your bottom line.

Check out this guide to learn about:

  • Lead segmentation and nurturing
  • Content marketing for customer conversion optimization
  • How social plays a role in lead conversion
  • Using webinars to educate and impress
  • Key performance indicators
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  • Release Date: August 10, 2020
  • Sponsor: Act-On Software
  • Topic: Marketing Strategy
  • Price: $0


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Act-On Software, the world's growth marketing leader, empowers marketers to engage targets at every stage of the customer lifecycle. We help you develop and execute smart, effective solutions based on actionable data so that you can grow your business and generate higher customer lifetime value.