If we, as marketers, existed simply to maintain the status quo, our jobs would be easy. But we exist to drive growth—which means we need to believe in its potential and envision a successful future for our businesses.

It may feel hard to have this sense of optimism right now, but maintaining marketing momentum during a downturn is a key factor in improving market share and profitability on the upswing.

Check out this guide for wisdom from successful marketers and visionaries—and insights on how and why to use these key elements in your marketing now:

  • Resilience
  • Authenticity
  • Insight
  • Teamwork
  • Innovation
  • Optimization
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  • Release Date: September 7, 2020
  • Sponsor: DemandLab
  • Topic: Marketing Strategy
  • Price: $0


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DemandLab is a technology-focused marketing consultancy that accelerates revenue for clients. With solutions designed to scale, DemandLab empowers marketers in every industry to exceed their own expectations, boost the bottom line, and reaffirm their value to the entire organization.