Sales and marketing alignment has a huge impact on your organization's sales maturity and ability to convert and retain customers. It starts with metrics and a six-step action plan. This guide will help you get there. Sponsored by Showpad.
The experience a buyer has with your company can make or break a sale, and that experience is primarily driven by marketing and sales.
Are your marketing folks focused on the same customers as your salespeople? Are they creating useful content that maps to each stage of the purchase journey? Has everyone agreed on what metrics are most important and how to measure those?
It's time to invest resources where they will have the most impact on differentiating your brand from the competition. Collaborative selling is the ultimate goal, which brings benefits to customers and company alike.
Check out this guide to learn about:
The five stages of sales-marketing alignment
The importance of alignment in meeting buyer expectations
An action plan to improve your teams' alignment
Release Date: September 14, 2020
Topic: Marketing Strategy
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THIS REPORT IS SPONSORED BY:
Showpad is the leading sales enablement platform for the modern seller. It empowers sales + marketing teams to engage buyers through training and coaching software and innovative content and engagement solutions. It also fuels Artificial Intelligence to discover, replicate, and automate what works for top performers.