Whether it's a limited budget, lean resources, or lack of time, too many companies are handcuffing themselves to an entry-level ESP, leaving valuable insights and revenue on the table.

Upgrading to a modern ESP empowers marketers to build personal relationships with customers at scale. And it's even possible with a lean marketing team.

Check out this guide to learn about:

  • Preventing a poor customer experience
  • Creating a valuable customer journey
  • Unlocking one-to-one personalization
  • Getting started with your modern ESP
  • Questions to ask for the best migration experience
  • Which platform is the champion for you?
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  • Release Date: September 28, 2020
  • Sponsor: Iterable
  • Topic: Marketing Strategy
  • Price: $0


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Iterable is the growth marketing platform that enables brands to create, execute, and optimize campaigns across email, push, SMS, in-app, and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Leading brands, like Zillow, SeatGeek, and Box, choose Iterable to power world-class customer engagement throughout the entire lifecycle.