From website to app and every channel in between, marketing is at its best when messaging is consistent and relevant every step of the way. And marketers are at their most effective when they have a comprehensive look at behavioral data across channels.

Iterable wanted to understand how companies that are leading the pack in app downloads are marketing to mobile-first consumers. So they looked at 30 companies across six industries, from fashion to dating, and identified trends—and gaps. They also spoke with mobile experts for pro tips and future outlooks.

Check out this report for key findings and insights on:

  • Push notifications
  • SMS messages
  • In-app messaging
  • Mobile inboxes
  • Cross-channel communication
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  • Release Date: September 28, 2020
  • Sponsor: Iterable
  • Topic: Marketing Strategy, Mobile
  • Price: $0


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Iterable is the growth marketing platform that enables brands to create, execute, and optimize campaigns across email, push, SMS, in-app, and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Leading brands, like Zillow, SeatGeek, and Box, choose Iterable to power world-class customer engagement throughout the entire lifecycle.