Advertising to the Developer & Tech Community: A B2B Guide

Are your developer-targeted advertising efforts falling short of expectations? Developers are a notoriously tough audience to connect with—naturally skeptical and uninterested in fluffy marketing language.

But, if you can get these folks to advocate for your brand and products, significant sales opportunities will follow. (Opportunities you'll miss if you focus only on traditional IT decision makers.)

Check out this guide to learn:

  • Why developers are important in the B2B tech buying process
  • How to set expectations for your advertising campaigns
  • Best practices for creating ads and landing pages that resonate
  • Where and how to reach the developer and technical community
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  • Release Date: October 26, 2020
  • Sponsor: Stack Overflow
  • Topic: Advertising & Promotions, Marketing Technology
  • Price: $0


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Stack Overflow

Stack Overflow Advertising gives brands a highly relevant and brand safe environment to reach more than 50 million developers and technologists worldwide. Our exclusive targeting is based on real questions and topics, allowing you to reach the right person, with the right message, at the right moment. This unique combination makes us your always on, conversion support strategy. Turn to our experience with the developer and technical community to build an advertising plan that supports your marketing and business goals.