Advertising to the Developer & Tech Community: A B2B Guide
Are your marketing efforts resonating with the developers who can help you boost sales? Developers are a tough group to connect with, but you can start by making it easier for them to get the information they need about your products and services. Sponsored by Stack Overflow.
Are your developer-targeted advertising efforts falling short of expectations? Developers are a notoriously tough audience to connect with—naturally skeptical and uninterested in fluffy marketing language.
But, if you can get these folks to advocate for your brand and products, significant sales opportunities will follow. (Opportunities you'll miss if you focus only on traditional IT decision makers.)
Check out this guide to learn:
Why developers are important in the B2B tech buying process
How to set expectations for your advertising campaigns
Best practices for creating ads and landing pages that resonate
Where and how to reach the developer and technical community
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THIS REPORT IS SPONSORED BY:
Stack Overflow Advertising gives brands a highly relevant and brand safe environment to reach more than 50 million developers and technologists worldwide. Our exclusive targeting is based on real questions and topics, allowing you to reach the right person, with the right message, at the right moment. This unique combination makes us your always on, conversion support strategy. Turn to our experience with the developer and technical community to build an advertising plan that supports your marketing and business goals.