A fundamental rule of marketing has always been to meet customers where they are. And, these days, they're on mobile devices.

Is your brand's current mobile strategy connecting with customers as well as it could be? Is it engaging with them appropriately at each distinct phase in their customer journey?

Check out this guide to learn how to:

  • Plan for and deploy the three phases of mobile marketing
  • Utilize a 21st-century approach to customer milestones
  • Keep up your marketing efforts through emergencies and crises
  • Use reactivation strategies to your advantage
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  • Release Date: November 2, 2020
  • Sponsor: Iterable
  • Topic: Mobile
  • Price: $0


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Iterable is the growth marketing platform that enables brands to create, execute, and optimize campaigns across email, push, SMS, in-app, and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Leading brands, like Zillow, SeatGeek, and Box, choose Iterable to power world-class customer engagement throughout the entire lifecycle.