Personalization is touted as one of the core tenets of cross-channel marketing, and for good reason. Companies that provide an emotional connection with customers outperform their competitors by 85%.

So, what's the key to personalization? It starts with user and event data, which gives you a front-row seat to your customers' subconscious minds. If you learn to leverage this data properly, you can create highly personalized cross-channel campaigns that make your customers feel like they're VIPs—and boost your bottom line.

Check out this guide to learn about:

  • What user and event data really is
  • How to use this data throughout the five foundational stages of marketing automation
  • Case studies and "inside looks" from real-world brands in each stage
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  • Release Date: December 7, 2020
  • Sponsor: Iterable
  • Topic: Customer Experience, Marketing Strategy
  • Price: $0


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Iterable is the growth marketing platform that enables brands to create, execute, and optimize campaigns across email, push, SMS, in-app, and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Leading brands, like Zillow, SeatGeek, and Box, choose Iterable to power world-class customer engagement throughout the entire lifecycle.