How to Personalize Cross-Channel Campaigns Using User and Event Data
Customers want personalized messaging. There's no way around this reality if you want to drive loyalty and revenue in today's marketplace. But, what's the best and easiest way to get started and stop "spraying and praying"? It begins with user and event data. Sponsored by Iterable.
Personalization is touted as one of the core tenets of cross-channel marketing, and for good reason. Companies that provide an emotional connection with customers outperform their competitors by 85%.
So, what's the key to personalization? It starts with user and event data, which gives you a front-row seat to your customers' subconscious minds. If you learn to leverage this data properly, you can create highly personalized cross-channel campaigns that make your customers feel like they're VIPs—and boost your bottom line.
Check out this guide to learn about:
What user and event data really is
How to use this data throughout the five foundational stages of marketing automation
Case studies and "inside looks" from real-world brands in each stage
Release Date: December 7, 2020
Topic: Customer Experience, Marketing Strategy
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THIS REPORT IS SPONSORED BY:
Iterable is the growth marketing platform that enables brands to create, execute, and optimize campaigns across email, push, SMS, in-app, and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Leading brands, like Zillow, SeatGeek, and Box, choose Iterable to power world-class customer engagement throughout the entire lifecycle.