Personalization is touted as one of the core tenets of cross-channel marketing, and for good reason. Studies show that 91% of consumers are willing to buy from brands that offer relevant recommendations. And companies that provide an emotional connection with customers outperform their competitors by 85%.

So what's the secret to achieving personalization nirvana?

Check out this guide to learn about:

  • Reactive personalization with user and event data
  • Proactive personalization with data feeds
  • Individualization with metadata
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  • Release Date: January 4, 2021
  • Sponsor: Iterable
  • Topic: Marketing Strategy, Marketing Technology
  • Price: $0


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Iterable is the growth marketing platform that enables brands to create, execute, and optimize campaigns across email, push, SMS, in-app, and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Leading brands, like Zillow, SeatGeek, and Box, choose Iterable to power world-class customer engagement throughout the entire lifecycle.