Guide to Marketing Maturity: 3 Levels of Personalization
If challenges like data access, timing, and inflexible technology are holding you back from deploying personalized campaigns at scale, it's time for a change. Get ready to master the three levels of personalization and drive more revenue. Sponsored by Iterable.
Personalization is touted as one of the core tenets of cross-channel marketing, and for good reason. Studies show that 91% of consumers are willing to buy from brands that offer relevant recommendations. And companies that provide an emotional connection with customers outperform their competitors by 85%.
So what's the secret to achieving personalization nirvana?
Check out this guide to learn about:
Reactive personalization with user and event data
Proactive personalization with data feeds
Individualization with metadata
Release Date: January 4, 2021
Topic: Marketing Strategy, Marketing Technology
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THIS REPORT IS SPONSORED BY:
Iterable is the growth marketing platform that enables brands to create, execute, and optimize campaigns across email, push, SMS, in-app, and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Leading brands, like Zillow, SeatGeek, and Box, choose Iterable to power world-class customer engagement throughout the entire lifecycle.