Marketing automation is a powerful tool that can transform and improve the impact of your marketing efforts.

But, what many marketers don't realize is that having the right marketing automation strategy is just as important as having the right platform. This enables you to personalize buyer journeys for improved engagement and even better results.

Check out this guide to learn about:

  • Six simple goals of marketing automation
  • Utilizing customer personas for improved engagement
  • Creating content to engage and nurture leads
  • Mapping content to a buyer's journey
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  • Release Date: January 25, 2021
  • Sponsor: Act-On Software
  • Topic: Marketing Strategy
  • Price: $0


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Act-On Software, the world's growth marketing leader, empowers marketers to engage targets at every stage of the customer lifecycle. We help you develop and execute smart, effective solutions based on actionable data so that you can grow your business and generate higher customer lifetime value.