The pandemic has taught all marketers that change is inevitable. Business has been disrupted in ways we never imagined. And yet, marketing is a space in which opportunities continue to exist at every turn.

Lead generation continues to be a key priority for companies, and engaging one's target audience remains a core goal. But how do you do this in a world still in the grips of a public-health crisis? By pivoting toward holistic strategies that will serve you well in 2021—and beyond.

Check out this guide to learn about:

  • Lessons from a pandemic
  • Pivoting your event-heavy marketing program
  • Redesigning your digital marketing funnel
  • Activating leads from marketing automation
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  • Release Date: January 25, 2021
  • Sponsor: Act-On Software
  • Topic: Marketing Strategy
  • Price: $0


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Act-On Software, the world's growth marketing leader, empowers marketers to engage targets at every stage of the customer lifecycle. We help you develop and execute smart, effective solutions based on actionable data so that you can grow your business and generate higher customer lifetime value.