How to Pivot Your Digital Marketing Budget & Strategy
In spite of the pandemic, marketers must keep marketing. But your strategies (especially those for events) need to shift. Smart marketers are leveraging existing budget allocations into new and unique opportunities by making the most of tactics they hadn't previously considered. And these are more than just stopgap measures. Sponsored by Act-On.
The pandemic has taught all marketers that change is inevitable. Business has been disrupted in ways we never imagined. And yet, marketing is a space in which opportunities continue to exist at every turn.
Lead generation continues to be a key priority for companies, and engaging one's target audience remains a core goal. But how do you do this in a world still in the grips of a public-health crisis? By pivoting toward holistic strategies that will serve you well in 2021—and beyond.
Check out this guide to learn about:
Lessons from a pandemic
Pivoting your event-heavy marketing program
Redesigning your digital marketing funnel
Activating leads from marketing automation
Release Date: January 25, 2021
Sponsor: Act-On Software
Topic: Marketing Strategy
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THIS REPORT IS SPONSORED BY:
Act-On Software, the world's growth marketing leader, empowers marketers to engage targets at every stage of the customer lifecycle. We help you develop and execute smart, effective solutions based on actionable data so that you can grow your business and generate higher customer lifetime value.