According to research by Gartner, more than 70% of B2B marketers will use third-party Intent data to target prospects and engage buyers by the end of 2022. Are you part of this growing trend?

Intent data allows you to navigate towards "warmer" prospects and use your resources on the most convertible accounts. It means you can minimize campaign waste, build a qualified B2B pipeline faster, and prioritize accounts efficiently. In other words, Intent data can be a beacon of hope in a sea of unqualified leads—but only if you're using it effectively.

Check out this guide to learn:

  • What Intent data is—and the types you need to know about
  • How to make Intent data work for your B2B pipeline
  • 5 ways to accelerate B2B growth with Intent data
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  • Release Date: March 29, 2021
  • Sponsor: Bombora
  • Topic: Marketing Strategy
  • Price: $0


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Bombora tells businesses which accounts are researching their products + services. With this understanding, sales and marketing teams can be more consistent and productive. With direct integrations with dozens of leading platforms, Bombora is building a world where business buyers value sales + marketing for its relevance, timeliness, and accuracy.