How to Build an Enterprise Marketing Strategy With B2B Intent Data
Wouldn't it be nice to have a bird's eye view into the accounts most likely to engage with your brand's online presence? In turn, this would enable your marketing team to target these accounts more effectively. It can be done, and it starts with Intent data. Sponsored by Bombora.
Data-driven observations of customer behavior have long relied on first-party data. And while this data is valuable, it's not the holy grail—especially because the buyer's decision-making process often starts long before they land on your website.
Enter: Intent data, generated from prospects' broader online content-consumption activities and fast-becoming a critical part of B2B marketing strategies. Intent data helps marketers target accounts more precisely and convert top prospects before the competition—pretty good, eh?
Check out this guide to learn about:
Three ways marketers can drive revenue growth using Intent data
Which Intent data set is right for your B2B marketing goals
Keywords vs. Intent topics
Capturing and converting the right audiences
Getting started with Intent data
Release Date: April 19, 2021
Topic: Marketing Strategy
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THIS REPORT IS SPONSORED BY:
Bombora tells businesses which accounts are researching their products + services. With this understanding, sales and marketing teams can be more consistent and productive. With direct integrations with dozens of leading platforms, Bombora is building a world where business buyers value sales + marketing for its relevance, timeliness, and accuracy.