A Modern Guide to Brand & Industry Tracking

Do you truly understand how your customers and prospects perceive your brand—and your competition? If not, you're missing out on critical insights and opportunities, as well as the ability to set (and achieve) data-driven goals.

Whether you're a B2C or B2B company, brand and industry tracking allows you to conduct the kind of agile, timely market research that propels your brand forward.

Check out this guide to learn about:

  • Tracking brand awareness, branching out in new markets, and keeping tabs on the competition with brand and industry tracking
  • Optimizing your brand tracker based on company and product stage
  • Uncovering insights that will help you make critical business decisions
Rate this


  • Release Date: August 30, 2021
  • Sponsor: Momentive
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the report.


By registering for this report or guide, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

Please check the box to continue.



Momentive is a new type of agile experience management company that delivers intuitive, AI-powered solutions built for the pace of modern business. We power the brave, curious, and ambitious who want to reshape their customer and employee experiences, products, industries—and our future. We put people at the center of our technology, and we're here to collaborate with those who advocate for equality.