I am an eMarketing scholar in pursuit of an advanced academic understanding of the art and science of eMarketing
About Grannelle: Grannelle is an eCommerce study initiative, the focus of which is to provide clarity and understanding of online marketing and social media. Since 2009, Grannelle has reviewed thousands of articles in business trade journals, which then have been gleaned and reported on in major social media channels, including Twitter, LinkedIn, Facebook, and Google+. The Grannelle’s Social Media blog has published dozens of accounts of interest in these same subjects, some of which have been reprinted in peer reviewed periodicals, such as Social Media Today, eZine Articles, and The Customer Collective. Grannelle’s mission is to continue to provide the business community with the most up-to-date intelligence of best practices in online enterprise, designed to increase perceptions for stakeholders which may lead to greater profitability and enhanced customer satisfaction.