MarketingProfs PRO Member
Currently Marketing Director at FUN.com in North Mankato, MN. Lead team of over 15 marketers in managing and promoting multiple ecommerce websites. Role includes organic SEO and inbound marketing, PR, paid search, website merchandising, email marketing, and conversion rate optimization.
Areas of expertise include website and paid search campaign optimization. Advanced user of Google Analytics for website traffic reporting and trend analysis.
Previous experience includes extensive background in sales and marketing responsibility for a number of B2B and B2C firms in automotive, telecommunications, industrial controls, consumer products, healthcare products, and consulting.
Specific areas of expertise include brand and product management, e-business and internet development, strategic pricing, and partnering / channel management.
- MBA, Marketing Emphasis, University of St. Thomas, St. Paul, MN
BS Electrical Engineering, Iowa State University, Ames, IA
- Career Objectives:
- Continue to expand knowledge base and experience in sales and marketing, internet marketing and e-commerce, and strategic planning.
- Hobbies & Personal Interests
- Golf, cross-country skiing, bicycling, photography, website development, travel