Barbara Bix is the Managing Principal at BB Marketing Plus.
BB Marketing Plus has a proven track record of helping high tech, health care, and professional service achieve double digit growth in revenues.
Prior to founding BB Marketing Plus in 1994, Barbara managed products and markets for EMC, Motorola, GE, and Wang. Earlier she co-founded a business applications software firm.
Barbara also speaks and writes on effective marketing strategies and has been quoted in the Wall Street Journal as an expert in Internet Marketing.
Popular speaking topics include: Getting Into Your Buyer's Minds: the fastest way to accelerate sales, Creating a Compelling Value Proposition: turning your solution from a "so what to a must have".
Specialties include strategic marketing, market development, marketing research, product marketing, marketing program development, positioning/branding, on-line marketing, program management.