Question

Topic: E-Marketing

Promoting A College Radio Station

Posted by Anonymous on 4/15/2004 at 1:38 AM ET 100 Points
Finally after a lot of convincing my college has provided us 10 students with a small budget for starting a college radiostation. Most of the budget ($1000) has been spent on buying equipment and radiostation software and we are left with around 200 dollars to promote the station.

I have accepted the position of marketing and pr in charge (named the position my self :-) )

basically I am looking for ideas on how to promote it and get more and consistent listerners. I mean our program is pretty good and we have a lot of music. I just really need to get the word out and keep people comming back

a few of the ideas that I have come up with are
--> billboard countdown
--> listenen survey of what people want to here and not what dj's want to play
--> DJ less morning slot
--> request page on website with a request program

I need more ideas on how to promote it. Can anyone help?
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RESPONSES

  • Posted on 4/15/2004 at 9:06 AM Accepted
    How fun! Here are a few ideas to get new listeners:

    Set up a booth or table in a common area that promotes your station. You could have one of the on-campus restaurants or the bookstore sponsor a contest. Contest ideas are endless...usually "listen for the song and win" works. The winner could win dinner coupons or a "dj for a day" pass. The booth could also work for the suggestion box, focal point for leaflets, etc.

    Why don't you ask the on-campus and off-campus restaurants to tune into the station during lunch hour? you could give them a discount on advertising.

    Fundraising is actually a great publicity stunt. Have a car wash or bake sale "We're raising funds for YOUR radio station"---you'll capture listeners and money at the same time. The money you make can go toward improvements like being able to listen to your station on the Internet.

    PR: works really well on campus. Have meetings with the Greeks and other organizations to promote your station--they can pass around leaflets or simply talk it up amoungst their friends and fellow students. In exchange offer them airtime to talk about their upcoming parties or philanthropic (?!) events.

    One obvious and final note: we had a radio station in college that no one listened to because they had no idea where it was on the radio dial. Make it clear on your banners and flyers.

    Good luck!
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