Question

Topic: Taglines/Names

Name Needed For A Personal Concierge Biz

Posted by Anonymous on 10/7/2005 at 12:23 PM ET 125 Points
I planning to launch a personal concierge service... but I'm having trouble with finding the right name... can you help?

To help you on your way, here's a rough guide of who I want to attract and what I plan to offer:

Preferred Client: The high-flying City executive – the up and coming Power Brokers who are aiming to be ‘Top Dog’. Their personality type will be almost exclusively be ‘Type A’ and, since they’re roughly halfway up the corporate ladder, I would anticipate that the majority will be in their thirties.

Services: Lifestyle Management. I am selling my time - which in turn affords my clients more time to focus on their private and professional ambitions. The services will range from making table reservations, through sourcing hard to find luxury products, managing domestic arrangements, gift shopping, travel, event planning and hospitality. (We'll pretty much cater for any requests that are a) legal, b) ethical and c) humanly possible!)

Any suggestions gratefully received!

Laura
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RESPONSES

  • Posted on 10/7/2005 at 12:31 PM Accepted
    C-Level Concierge
    Corporate Climber Concierge
  • Posted by SteveByrneMarketing on 10/7/2005 at 2:29 PM Accepted
    hmmmmmmmmmmmmm............

    Preferred Client: The high-flying City executive – the up and coming Power Brokers who are aiming to be ‘Top Dog’. Their personality type will be almost exclusively be ‘Type A’ and, since they’re roughly halfway up the corporate ladder, I would anticipate that the majority will be in their thirties

    How about CzarCierge?

    I thought about other xxxcierge names like mogulcierge, but CzarCierge just seems to roll off the tongue.

    best of luck,

    -Steve


  • Posted by mgoodman on 10/8/2005 at 5:13 PM Accepted
    We've done some positioning work in your industry, and it's usually a local business. Clients like yours want to meet you face-to-face before they hire you. Accordingly, it would really be helpful to know WHERE you're going to be marketing your services. You may want to communicate familiarity with the local area (and the resources you have there) as part of your name/tagline.

    By omission, you've defined your business as being global, and I suspect you didn't really mean that.
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