Question
Topic: Taglines/Names
Property Management Company Tagline
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All is going great until it comes down to the business slogan or advertising slogans. Why it has been so difficult for me is because I have to target TWO completely different audiences: Renters and Owners and d I can not target one or the other.
Making things even more difficult is that we have listings for apartments, houses, commercial, vacation, specialized listings for a large motorcycle rally is our area (more distinctive customers with specialized needs).
A quote from the owner that may assist:
“It is our mission to provide Renters and Property Owners alike, with the most comprehensive service available. Owners can feel good that their Renter has been carefully selected and Renters will feel more secure knowing that their Landlord has the reputation for fairness and personalized service.”
I have been working on coming up with a tagline for quite some time now and I need to get this done. Am I making this more difficult than it has to be?
I am completely blocked on this any ideas?