Question

Topic: Branding

Naming Of It Service Levels

Posted by Anonymous on 3/11/2006 at 12:45 PM ET 500 Points
We are a network security and IT services firm. We offer both a managed network security product called nfire, and a remote network management solution called nsentry.

On the nsentry product, we are looking at three levels of service, and may offer additional service levels for nfire in the future.

I can use input on names of these service levels. Several competitors are using Bronze, Silver, and Gold, I would like to be more unique than that. I have been using Basic for a general network monitoring level, Preferred for a complete network monitoring and support package, and Premium for a special package for unlimited after hours support. It might also be good to have connection to the nsentry and nfire names.

Our website is a www.locknet.com, you can find nsentry and nfire information under products. There is currently no reference to the different levels of service on the site, the products are written with a full description of all features. Note the site is now, I am still adding graphics and content to the site, any input on the site is also welcome.

Steve
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Frank Hurtte on 3/11/2006 at 2:44 PM Accepted
    your website... should be locknet-inc.com (i think)
    I liked it but, here is a point you may want to look at...
    when i put the cursor over products, customer service, jobs and technical support shows through like a ghost.

    I found the nsentry product line via google.... at that site above...

    I personally hate it when people re-invent the wheel. Everyone on the planet understands the silver, gold, platinum or bronze, silver, gold standard. It opens the door for negotiations when you need to "sweeten" the deal. It gives a way to differentiate your products. Why spend time, re-educating your customers on your standards names, when you could spend that time selling them services..

    Frank Hurtte
    www.riverheightsconsulting.com
  • Posted on 3/13/2006 at 8:24 AM Member
    Steve,

    My two cents: I think your 1st priority should be to provide succinct, benefit-driven copy to explain your services on your home page and why you're different - you are competing against 20,000 other ISP/security entities out there. If I landed there, I wouldn't even know I was at a site that offers services I need...of course I would know that Milosovic had an unprescribed drug in his system.

    I wouldn't try to brand every service level. I also don't get the nSentry, nThis, nThat.

    Other advice:
    Personally, your logo leaves me confused before we even get to the service nomenclature issue. I'm guessing Lock Ness monster meets cembossed chrome...I don't get it.

    Don't let me discourage you, please. I think your issue, like so many new businesses is getting a sound marketing communication strategy developed...but can't afford it.

    Nobody said it was going to be easy! But, you're not alone. Keep plugging away.

    Mick
  • Posted on 3/14/2006 at 3:54 AM Accepted
    Basic
    Optimum
    WantItAll or GiveMeAll or All U Need
  • Posted on 3/14/2006 at 4:55 AM Member
    Hi,
    nsentry and nfire
    Easy would be level one two three for the two of them with the name in front...
    How boring is that?...
    So try something like:

    Force one, two, three
    Piper, Jet and Rocket Levels (rocket being the highest)

    Would make something like

    nsentry Piper version
    nsentry Jet version
    nsentry Rocket version

    or from your name: LOCK ONE, TWO, THREE

    Your website is a bit confusing, too much on the top, nothing on the bottom,...

    Kind regards,
    W
  • Posted by browncatfan on 3/14/2006 at 12:01 PM Accepted
    How about staying somewhat in the arena and calling them

    Security 1.0
    Security 2.0
    Security 3.0

    Some good options so far, but some of the military ones (and others) strike me as a little low-tech, reminiscent of the "bulldog" image representing a security firm.

    Or, maybe just different WORDS for the security presence, like

    Protector
    Defender
    Guardian

    Not judgmental, just different names in the same family--to work against the implied "inferiority" of lower levels, in case that point raised by someone above does, in fact, create concern. But the lack of obvious hierarchy does harm it from a clarity standpoint.
  • Posted by Frank Hurtte on 3/14/2006 at 9:32 PM Member
    Steve,
    the ghosts where from the first website... sorry frank
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)