Question

Topic: E-Marketing

Rate Your Experience With These Email Vendors

Posted by Anonymous on 3/27/2007 at 7:57 PM ET 250 Points
A client of mine asked me to review email vendors and possibly select a new one. Their chief concern is deliverability.

I've found lots of information in the Email Vendor selector on MarketingProfs.com and from other sources. But all that does is compare capabilities on paper.

I need to know about the customer experience. How would you rank them? Which one do you use and do you like them?

Let me know! Don't be shy! Here are the ones we're currently reviewing:

CheetahMail
DoubleClick
EmailLabs
EMMA Email Marketing
Mansell Group
Responsys
SilverPop
Vertical Response
Constant Contact
Eloqua

Thanks! Can't wait to hear your opinion!
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RESPONSES

  • Posted by CarolBlaha on 3/27/2007 at 8:24 PM Accepted
    We used constant contact and dropped it. Even at their training they state their strength is database management and not their ease of use with templates. We switched to Elite. Constant Contact will give a free trial, but only up to 50 (I think) names. Elite gives us a much broader trial.

    Hope that helps, Carol
    Sell Well and Prosper tm
  • Posted by Chris Blackman on 3/27/2007 at 11:00 PM Accepted
    I've used Constant Contact for several years but I'm considering a change possibly to Elite.

    I would be interested to see what you find about deliverability.

    It would be great to e-mail an identical list from each provider as a benchmark test.

    You could set up a service with each provider and ask MP/KHE members to opt-in for the duration of the test to each service.

    Then run the test at the same time on every service and publish the deliverability results and bounce rates.

    I would definitely opt in to your lists at up to twenty separate services if you would share the results with everyone who opted in... What do others think?

  • Posted on 3/28/2007 at 5:23 AM Accepted
    I don't think you'd get much better than Aweber. Deliverability tends to be over 99% and their 'dopuble opt in' is always worthwhile in the long-run.
    Depends if a good autoresponder is high on your list too.
  • Posted on 3/28/2007 at 9:25 AM Accepted
    I liked constant contact when we used it, but they pulled a real nasty one on us by making us do a double opt-in when someone put a spamtrap e-mail in our list (we don't harvest, so we deduced that it must have been done maliciously). We then went to Campaigner, which was okay but much more expensive, and not as user-friendly. We are now with IntelliContact, which is fantastic. It has the pricing and flexibiliy of Constant Contact with the added benefit of surveys and autoresponders. Highly recommended from someone who has worked now with three of the major players.
  • Posted by Phoenix ONE on 3/28/2007 at 10:39 AM Accepted
    We have used Constant Contact and also Campaigner. We find Campaigner to have a greater benefit with its database -
    Templates, and Email Creations are equal -
    Traceability- is about equal with Campaigner allowing a much easier dowload of reports.
    Both have a spam filter check-
    Rating would be Campaigner over Constant Contact, although economically Constant Contant for the small user could be much more benefical.

    We have clients who use Vertical Response and Silver POP for their needs- we provide the templates and work the databases on their behalf- Both are great programs but for small companies cost is indeed a big factor.


    Good Luck & Happy Marketing ~ Bill
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