Limited Time Offer: Save 25% on PRO with code JULYPRO »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Tagline For Insurance Agency
3/30/2007 at 10:36 AM ET
I am assisting a local insurance agency with a redesign of their web site and marketing materials.
They would like to update their tagline to reflect their unique value proposition. In addition to providing commercial and personal lines of insurance, they also offer financial services, employee benefits programs (including payroll processing) -- and a host of IT Services that can help their clients with data protection, e-mail security, etc. The IT Services are particularly unique for an insurance agency to offer its clients.
They want to convey the message that one business partner can provide all of these services. I plan to use the new tagline to develop long term marketing campaigns (e-mail and direct mail) to remind their current clients about all the services they offer (some use only the HR or Insurance and may not be aware of the IT Services, for instance.)
Their current tagline is Business Solutions For A Changing World.
Hope this is enough to get you started!
3/30/2007 at 12:57 PM
Unique packages for all your business demands
comprehensive, unique packages for all your business needs
unique packages for all your business needs
3/30/2007 at 1:19 PM
Thanks for the ideas.
I've been tossing around concepts with "one" and "multiple" -- multiple demands, one business partner
I want to emphasize that their customers don't have to go to multiple vendors to satisfy all their business needs.... but I'm struggling to put this in a tagline.
3/30/2007 at 3:03 PM
Since the services are not what a customer normally expects from an insurance company, it might be helpful to include all the services in the tag and use the old tag for continuity.
Insurance, Human Resources, Information Technology for your business.
Insurance, Human Resources, Information Technology for a changing world.
Another thought might be to split the brands - ie if your company is "XYZ"
XYZ HR - Payroll, Benefits, Consulting
XYZ IT - Networks, Security, Email
THen...come to XYZ for complete business solutions.
XYZ, our business is your business.
XYZ, our business is knowing your business.
XYZ, our business is supporting your business.
XYZ, our business is _______ your business.
Good Luck - see my profile to email me
3/30/2007 at 3:07 PM
I need to think on these suggestions for a few days and play around with some variations.
4/2/2007 at 8:46 AM
In response to your "Jack of All Trades, Master of None" comment...
This is a very successful insurance agency who actually does have an in-house IT dept. This is a very large agency so it would be no more unusual than a company of the same size to have an IT dept to support their internal user base. Since the agency only serves a major metropolitan area (vs a state or region), they can also provide IT services to their customer base (data backups, e-mail security, etc)
The challenge is that many of their customers (like those who use payroll processing) may not be aware of the other insurance or financial services available for their business.
Hope this helps.
4/4/2007 at 1:13 AM
More tha just Insurance.
Insurance is just a part of our offerings
We do maore than insurance.
4/4/2007 at 9:12 AM
I appreciate everyone's responses and suggestions, but I haven't found one that really fits the message I need to convey.
BACK TO TOP
Post a Comment
The Indispensable Social Media Cheat Sheet [Infographic]
by Laura Forer
Five Lessons for All Marketers From the Departure of Coke's CMO
by Sam Melnick
119 Facts About Email Marketing [Infographic]
by Laura Forer
Seven Content Types That Will Increase Leads and Conversions
by Andrew Gazdecki
This Is What Works in Facebook Headlines: The 20 Most Effective ...
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with