Question
Topic: Taglines/Names
Tagline For Insurance Agency
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They would like to update their tagline to reflect their unique value proposition. In addition to providing commercial and personal lines of insurance, they also offer financial services, employee benefits programs (including payroll processing) -- and a host of IT Services that can help their clients with data protection, e-mail security, etc. The IT Services are particularly unique for an insurance agency to offer its clients.
They want to convey the message that one business partner can provide all of these services. I plan to use the new tagline to develop long term marketing campaigns (e-mail and direct mail) to remind their current clients about all the services they offer (some use only the HR or Insurance and may not be aware of the IT Services, for instance.)
Their current tagline is Business Solutions For A Changing World.
Hope this is enough to get you started!