Question

Topic: Taglines/Names

How To Name A Store That Sells Everything?

Posted by Anonymous on 4/30/2007 at 5:14 PM ET 125 Points
Hello there,

I started an online business selling female clothing and accessories about 2 years ago. Since then, I've included everything from stationary items to video games to collectibles to just about anything new and/or used.

As you can imagine, my original store name (Cute Items Galore) no longer matches this description. In fact, the name itself is so branded and bland. So my question is:

How can I rename my store to something more unique keeping in mind that my inventory is ever changing? Examples?

I don't want anything with the words "... & more", mobile text names like, "... 4U", or anything that is gender specific.

Also, I've seen other online sites like bluefly.com that if you didn't already know it's a clothing retailer, you wouldn't know what they sell. Are these types of names generally a good idea?

I'm completely stumped and any ideas are greatly appreciated!

Thanks,
Julie
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RESPONSES

  • Posted on 4/30/2007 at 5:20 PM Accepted
    The Store

    One Stop Shop

    Pop In Shopping



    Hope that gets everyone going with some good ideas.
    cate
  • Posted on 5/1/2007 at 2:39 PM Accepted
    While a good name does describe your business (in your case your store) it's the branding behind the name that raises awareness. You could name your store just about anything and, by putting $$ into promoting it, you would gain awareness and traffic (to answer your question about bluefly.com). That's the power of marketing.

    To help with a name that better describes what you are selling:

    1. To what age group are you selling?
    2. In changing your name from Cute Items Galore, you will need to consider the risk of loosing customers who already recognize you for you and have you bookmarked.
    3. Are you selling retail, wholesale, both?
    4. Are you marketing for the variety of unusual items you carry, the pricing on those items?
    5. SEO - what affect will a renaming have on search engines locating you?

    Answering these questions will offer a good start in helping you make a decision about renaming your online store.

    MarketingRiot

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